For Premium Cigars true lovers!


The Festival Habano 19th edition will be held in Havana at the end of February, with a comprehensive program of different activities.

The Welcoming Evening will take place in February 27th at Club Habana, including an exclusive concert of Cuban artists.

See the detailed program of the event.



The most prestigious international event dedicated to Premium Cigars is back!

The 19th Habanos Festival edition will be held in La Habana from February 27th to March 3rd, 2017.


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Following the successful formula that has made famous this event around the world, the Festival will include a comprehensive program of activities that combines the knowledge about the Habano and the enjoyment of the latest novelties of Habanos, S.A.


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In this edition, the Habanos brands that will play a special leading role will be as follows: H. Upmann, presenting its first Gran Reserva, Cosecha 2011, Quai d’Orsay, Montecristo with the launching of new vitolas in their regular series.


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Moreover, the 19th Habanos Festival will include many of the initiatives that have made this annual event famous worldwide and with a great acceptance among the participants of the Festival over the years, such as: visits to the Vuelta Abajo tobacco plantations, meeting the most distinguished growers; tours to the most famous Habanos factories; lectures and practical sessions within the International Seminar; the “Alianza Habanos” (Alliance with Habanos) and the International Habanosommelier contest, which will celebrate its sixteenth edition in 2017.


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General Program

Sunday 26th/02

10:00-16:00 hrs. Registration. Palacio de Convenciones (Convention Center).

Monday 27th/02 

09:00 -16:00 hrs. Registration. Palacio de Convenciones (Convention Center)

10:00 -11:00 hrs. Press Conference. Press dossier and other communication materials. Palacio de Convenciones.* (Room 3)

11:00 -17:00 hrs. International Habanosommelier Preliminary Contest.** (Room 5)

14:00 hrs.  Opening of the Trade Fair.

19:30 hrs. Welcoming Evening dedicated to H. Upmann Sir Winston Gran Reserva Cosecha 2011. Cocktail at Club Habana

Tuesday 28th/03

09:00 - 16:00 hrs. Registration. Palacio de Convenciones (Convention Center).

07:00 - 17:00 hrs. Visit to the tobacco plantations in Vuelta Abajo, Pinar del Río.

09.30 - 17.00 hrs. International Habanosommelier Contest Follow-up.** (Room 5)

Wednesday 1st/03

09:30 - 09:45 hrs. International Seminar opening. Palacio de Convenciones. (Room 4)

09.45 - 10.30. Master Conference: Habanos & Arts: “H. Upmann: A connoisseurs’ brand”. (Room 4).

10.30 - 11.00 hrs. Coffee Break

11:00 – 12.15 Master Class on rolling technique “Totalmente a mano” (Totally handmade).”The making of a Parejo cigar with cabeza tumbada”. (Room 1).

12.30 -14.00 hrs. Lunch. “El Bucán“ Restaurant

14.15 -15.45 hrs. Master Conference: “History, present and future of the brand Quai D’Orsay” (Room 4).

16.00-17.00 hrs. Habanos Alliance* (Room 1).

19:30 hrs. Evening dedicated to the Quai D’Orsay brand. El Laguito Protocol Hall 


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Thursday 2nd/03

09:00 -12:00 hrs. Visit to the Habanos Factories

12:30 -14:30 hrs. Lunch. “El Bucán” Restaurant

14.30 -15:30 hrs. Cuban rums and Habanos pairing.** (Room 3)

15:45 -16:45 hrs. Master Conference. “The art of combining leaves (wrapper, binder and filler leaves)”.** (Room 4).

16:45 -17:45 hrs. Habanos Moments: Habanos pairings with Cocktails, gastronomy, etc. (different halls) ** 


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Friday 3rd/03

09:30 -10:30 hrs. Closure of the International Habanosommelier Contest. Palacio de Convenciones. (Room 3).

10:30 -11:00 hrs. Coffee break

11:00 -12:00 hrs. Master Conference. “Habanos of the brand Montecristo:

12:00 -13:00 hrs. Montecristo Lines, for all tastes”. (Room 4) Closing of the Seminar and Trade Fair. (Room 4)

Awarding Ceremony:
- Best stand by categories.
- Winner of the International Habanosommelier Contest.

13:00 hrs. Farewell Lunch. “El Bucán” Restaurant.

19:30 hrs. Gala Evening dedicated to Montecristo and its new Línea 1935. Traditional Humidor Auction. PABEXPO, Room C.



* For the Accredited Press and Exclusive Distributors ** Invitation required 


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